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1 market skimming
Englisch-Deutsch Fachwörterbuch der Wirtschaft > market skimming
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2 market skimming
марк. снятие сливок (начальная стратегия ценообразования, при которой устанавливается максимально возможная высокая цена на товар-новинку)Syn:See:* * *установление высоких цен на новый товар (с целью извлечения максимальной прибыли до появления конкурентов). . Словарь экономических терминов .* * *«снятие сливок» на рынкерыночная тактика, когда новые марка или изделие выпускаются на рынок по высокой цене для сбыта на узком сегменте рынка, где размер цены не имеет значения или где важную роль играет престиж уплаты цены выше номинала -
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4 market skimming
"зняття вершків" з нового товару; встановлення високих цін на новий товар ( з метою одержання максимальної вигоди до появи конкурентів) -
5 market skimming
s.tamizado del mercado. -
6 market skimming pricing
марк. = market skimmingАнгло-русский экономический словарь > market skimming pricing
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7 market skimming pricing
Реклама: установление цен, обеспечивающее снятие сливок с рынка (получение максимально высокой прибыли в первое время после выхода товара на рынок)Универсальный англо-русский словарь > market skimming pricing
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8 skimming
skimming /ˈskɪmɪŋ/n.1 [uc] scrematura; spannatura2 [u] lo sfiorare; il rasentare3 (market.) scrematura4 (pl.) (metall.) scorie di affioramento● (market.) skimming price, prezzo esclusivo □ skimming-through, lettura rapida, scorsa ( data a un libro, ecc.). -
9 market
1. сущ.1) эк. рынок; базар (специальное место, где осуществляется торговля)COMBS:
It is cheaper to buy vegetables from the market than from a shop. — Овощи дешевле покупать на рынке, чем в магазине.
Syn:marketplace 1), bazaar 1)See:2) эк. рынок (совокупность продавцов и покупателей какого-л. товара)to place [to put\] goods on the market, to bring goods to market — предлагать товар к продаже
In 1930 the first home laundry machine and refrigerator were put on the market. — В 1930 г. на рынке появилась первая бытовая стиральная машина и холодильник.
ATTRIBUTES [structure\]: actual 1. 1), auction 1. 1), call 1. 1), n6б, captive 1. 1), n4, classical 1. 3), concentrated 1. 1) а), continuous 1. 1) а), first 2. 3) а), forward 1. 1), n4, fourth, imperfect 1. 1), б, inside 2. 1) а), intermediate 2. 2) а), inverted 1. 3), monopolistic, oligopolistic, one-sided 1. 3), one-way 2. 4) а), open outcry, outcry, over-the-counter 2. 1) а), over-the-telephone, parallel 2. 1) а), perfect 1. 1), n2б, pitching, physical 2. 1) а), public 1. 1), n4, pure 1. 1) а), retail 2. 1) а), screen-based, second 1. 1), n2, sideways 2. 6) а), spot 2. 1) а), third 2. 3) а), wholesale 2. 1) а)
ATTRIBUTES [legality\]: administered 1), bear 1. 2), black 1. 3) а), blocked 1. 2) а), controlled, democratic 1), formal 1. 1) а), free 1. 1) а), informal 1), б, illicit, kerb, organized 1), в, overt 1. 2) а), regulated, rigged 1. 2) а)
See:CHILD [product\]: product market, financial market, services market, political market, pollution permit market, related markets CHILD [structure\]: actual market 2), 3), aftermarket 1), auction market, call market, carrying market, cash market, 1), 1), continuous market, double auction market, double-auction market, first market, forward market, fourth market, imperfect market, inside market 2), inter-dealer market, intermediate market, inverted market, monopolistic market, non-exchange market, off-board market, oligopolistic market, one-sided market, one-way market, open outcry market, OTC market, outcry market, 2), over-the-counter market, over-the-counter securities market, over-the-telephone market, parallel market, perfect market, physical market, public market 2), pure market, retail market, screen-based market, second market, spot market, street market 1), third market, upstairs market 2), wholesale market CHILD [legality\]: administered market, bear market 2), black market 1) а), blocked market, closed market, controlled market, formal market, free market, free and open market, informal market, grey market 1) а), illicit market, kerb market, organized market, price-making market, regulated market 1) а), rigged market, self-regulated market, access to market, market access, market disruption, inside market 1), 1), market-determined price3)а) эк. спрос; объем спроса, размер рынка (наличие желающих купить товар; часто используется как характеристика определенной территории)COMBS:
The European market for this product is estimated at $10 billions during next 5 years. — По оценкам, объем европейского рынка этого продукта будет равен 10 млрд долл. в течение ближайших пяти лет.
ATTRIBUTES: actual 1. 1), assured 1. 2), brisk 1. 1), business 1. 4) а), commercial 1. 1), consumer 1. 1), consumers, customer 1. 1), dealer 1. 1), б, enterprise 1. 2) а), government 1. 7) а), heavy user, industrial 1. 1), а, institutional 1. 1), а, manufacturing 2. 1) а), organizational, personal 1. 2) а), potential, producer 1. 1), professional 1. 1), promising, ready 1. 1), reseller, trade 1. 2), world 2. 1) а)
See:actual market 1), assured market, brisk market, business market, commercial market, consumer market, consumers market, consumers' market, customer market, dealer market, enterprise market, government market, heavy-user market, industrial market, institutional market, large-volume market, manufacturing market, organizational market, personal market 1), potential market 1) б), producer market, professional market, promising market, ready market, reseller market, trade market, world market 2) б)б) эк. потребителиATTRIBUTES: brand-loyal, control 3. 1), conventional 3. 2), core 2. 2), exploratory, intended, main 1. 1), mass 3. 1), personal 3. 2), potential, primary 2. 2), n2, principal 2. 2), n1, prospective, target 3. 1), test 3. 1), traditional
Syn:See:brand-loyal market, control market, conventional market, core market, exploratory market, intended market, main market 2), personal market 2), potential market 2) а), primary market 2), principal market 1) а), prospective market, target market, test market, traditional market, market acceptance, market attritionв) марк. рынок сбыта ( географический район)ATTRIBUTES: colonial, domestic 2) а), export 3. 2) а), external 1. 2) а), foreign 1. 1) а), global 1. 1) а), home 2. 2) а), internal 1. 2) а), international 1. 1) а), dispersed, distant 1. 1) а), local 1. 1) а), national 1. 1) а), nation-wide, nationwide, overseas 1. 2) а), regional, scattered 1. 1) а), world 2. 1) а), world-wide
Syn:See:colonial market, domestic market 1), export market, external market 1), foreign market 1), global market, home market, internal market 1), 2), international market, dispersed market, distant market, local market, national market, nation-wide market, overseas market, regional market, scattered market, world market 1), worldwide market, new-to-market, old-to-marketг) марк. = market segmentATTRIBUTES:
ATTRIBUTES: concentrated 1) а), craft 1. 1) а), demographic, downscale 1. 2) а), heterogeneous, homogeneous, high-income, low-end, metro, metropolitan, middle-aged, middle-class, mid-range, military, rural, specialized, specialty, silver 2. 3) а), upscale 1. 2) а), youth 2. 4) а)
See:black market 2), 2), craft market, demographic market, downmarket, down-market, downscale market, heterogeneous market, homogeneous market, high-income market, low-end market, lower end of the market, middle-aged market, middle-class market, mid-range market, military market 2) б), specialized market, specialty market, silver market 1) б), upscale market, youth market4) эк. конъюнктура, уровень цен, состояние рынка (состояние рынка в значении 2, с точки зрения активности продавцов и покупателей и соответствующей динамики изменения цен)ATTRIBUTES: active 1. 3), advancing, bid 1. 3), bear 1. 2), barren 1. 3), broad 1. 1), bull 1. 2), close II 2. 3) в), competitive II 2. 2) а), complete 1. 2), confident II 2. 1) а), congested, contango, contestable, crossed II 2. 2) а), crowded II 2. 1) а), а, dead 1. 2), declining, deep II 2. 2) а), depressed II 2. 2) а), б, differentiated, dull II 2. 1) а), efficient II 2. 1) а), б, emerging, established II 2. 1) а), expanding, falling, fast II 1. 2) а), fertile II 2. 1) а), firm I 1. 1) а), flat I 2. 4) а), graveyard, growing 1. 1), growth II 2. 1) а), heavy II 2. 1) а), inactive II 2. 2) а), increasing, jumpy II 2. 1) а), б, languid II 2. 2) а), limited II 2. 1) а), liquid I 2. 6) а), locked II 2. 2) а), lucrative, mature 1. 2), narrow 1. 1), nervous I 2. 5) б), normal I 1. 5) б), offered, overstocked II 2. 1) а), а, pegged I 1. 3) б), present I 2. 2) б), price-sensitive, productive I 1. 3) б), profitable II 2. 1) а), protected, recession-hit, restricted II 2. 1) а), restrictive II 2. 1) а), rising, sagging I 2. 2) б), saturated I 1. 3) б), seller II 2. 1) а), а, selective I 2. 5) б), sensitive I 2. 4) б), short 1. 1), shrinking, slack I 2. 2) б), sluggish II 2. 2) а), soft I 2. 4) б), sold-out, stable I 2. 1) б), stagnant II 2. 1) а), static I 2. 2) б), steady 1. 1), stiff 1. 1), б, strong II 2. 2) а), technically strong, technically weak, tight I 2. 4) б), wide II 2. 1) а)
See:active market, advancing market, bid market, bear market 1), Big Emerging Markets, broad market, bull market, buyers' market, close market, competitive market, complete market, contango market, contestable market, crossed market, crowded market, dead market, declining market, deep market, depressed market, differentiated market, dull market, efficient market, emerging market, established market, expanding market, fast market, fertile market, firm market, flat market, growing market, inactive market, jumpy market, languid market, lemons market, limited market, liquid market, locked market, lucrative market, market of lemons, mature market, narrow market, normal market, offered market, overstocked market, pegged market, present market, price-sensitive market, productive market, profitable market, protected market, recession-hit market, restricted market, restrictive market, rising market, sagging market, saturated market, sellers market, seller's market, sellers' market, selective market, sensitive market, short market, shrinking market, slack market, sluggish market, soft market, sold-out market, stable market, stagnant market, static market, steady market, stiff market, strong market, technically strong market, technically weak market, tight market, wide market5) эк., амер. розничный магазин (обычно специализированный, напр., мясной, рыбный)6) эк., пол. рынок (принцип устройства экономической системы, предусматривающий свободное формирование цен под воздействием спроса и предложения)See:7) межд. эк. рынок (экономический союз нескольких стран, в основе которого лежит создание единого торгового пространства для товаров, услуг и факторов производства)ATTRIBUTES: common 1) а), single 2) а)
See:common market, single market, Andean Common Market, Arab Common Market, Central American Common Market, Central American Common Market, common market, Common Market for Eastern and Southern Africa2. гл.1) эк. продавать, реализовывать, распространятьto receive approval from X agency to market the product — получить разрешение от органа Х на распространение продукта
2) марк. осуществлять маркетинг, позиционировать, продвигатьE-mail is recognized as the easiest and cheapest way to market your organization, your programs, and your issues. — Электронная почта считается самым легким и недорогим способом продвижения [рекламирования\] вашей организации, ваших программ и вашей работы.
See:3. прил.1) эк. рыночныйAnt:market age, market animal, market livestock, market output, market place, market quality 1), market services, market stall, market weight 1)See:market activity 1), market behaviour 2), market capitalism, 1), market competition, market conduct, market discipline, market economy, market exchange, market fundamentalism, market ideology, market mechanism, market mode of coordination, market order of worth, market political culture, market sector 3), market socialism, market system, market transactionSee:market absorption, market acceptance, market activity 2), market appraisal, market area, market attractiveness, market attrition, market audience, market basket, market behaviour 1), market breadth, market break, market breakdown, market cap, market capacity, market capitalization, market challenger, 2), market clearance 2), market clearing, market communications, market composition, market concentration, market condition, market conditions 2), market coverage, market decline, market definition, market demand, market depth, market disequilibrium, market dominance, market dynamics, market equilibrium, market expectation, market expectations, market failure, market focus, market follower, market form, market glut, market grade, 1), market growth, market homogeneity, market interest rate, market intermediary, market jitters, market leader, market leadership, market level 2), market maker, market making, market needs, market nicher, market organization, market out, market participant, market partnership, market pattern, market position, market potential, market power, market presence, market pressure, market price, market profile, market quality 2), market quotation, market rate, market rate of interest, market range, market reaction, market requirements, market resistance, market response, market return, market satisfaction, market saturation, market segment, market selection, market sensitivity, market sentiment, market share, market situation 1), market size, market stability, market standard, market standing, market structure, market supply, market tone, market trader, market trend, market undertone, market user, market value, market value added, market volume, market weight 2) Market EyeSee:market analysis, market analyst, market approach, market arbitrage, market audit, market average, market barrier, market build-up, market channel, market clearance 1), market closing, market conditions 1), market conversion price, market cycle, market data, market development, market discount, market entry, market evidence, market exit, market expansion, market experiment, market exploration, market exposure, market factor, market fluctuation, market fluctuations, market forces, market forecast, market forecasting, 2), market hours, market incentive, market index, market indicator, market information, market inroad, market intelligence, market interface, market investigation, market letter, market level 1), market liquidity, market manager, market mapping, market matching, market maximization, market model, market modification, market movement, market multiple, market niche, market node, market opening, market opportunity, market order, market orientation, market outlet, market penetration, market performance, market period, market plan, market planning, market portfolio, market positioning, market prognosis, market ratio, market report, market research, market researcher, market reversal, market review, market risk, market rollout, market sector 1), &2, market segmentation, market selectivity, market sharing, market signal, market situation 2), market skimming, market specialist, market specialization, market stimulant, market strategy, market study, market survey, market sweep, market target, market targeting, market test, market testing, market timer, market timing2) эк. товарный, рыночный ( предназначенный для продажи на рынке)market fish — товарная рыба, рыба для продажи
market stock — товарный скот, скот для продажи
market vegetables — товарные овощи, овощи для продажи
Syn:marketable 3)See:market age, market animal, market livestock, market output, market place, market quality 1), market services, market stall, market weight 1)
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market; Mkt; mart 1) рынок: организованная или неформальная система торговли товарами, услугами или финансовыми инструментами на основе четких правил (напр., фондовая биржа); 2) рыночные цены, состояние конъюнктуры; 3) совокупность людей или юридических лиц, предъявляющих текущий или потенциальный спрос на товары услуги; равнозначно спросу; 4) основные участники финансового рынка: дилеры, торгующие за свой счет, посредники и покупатели; 5) = marketplace; 6) рынок как столкновение спроса и предложения покупателей и продавцов, в результате которого определяется цена товара; 7) (to) продавать; см. marketing; 8) = market value; 9) "The Market"= Dow Jones Industrial Average.* * *рынок; рыночное хозяйство; рыночная экономика; рыночный механизм; спрос; конъюнктура. Как правило, употребляется применительно к фондовому рынку. 'Сегодня рынок упал' означает, что в этот день стоимость сделок на фондовом рынке снизилась . Инвестиционная деятельность .* * *организованное собрание/встреча людей, на которой происходит торговля ценными бумагами-----территория, на которой встречаются продавцы и покупатели, чтобы обменяться тем, что представляет ценность-----конъюнктурный обзор; бюллетень о состоянии рынка -
10 skimming pricing
skimming pricing S&M Abschöpfungspreispolitik f, Abrahmungspreispolitik f; Abrahmungspreise mpl, Absahnungspreise mpl (synonymous: skimming-the-market policy, skimming policy, skimming strategy; bei neuen Produkten oder Dienstleistungen werden die Preise zunächst hoch angesetzt, um Vorlaufkosten = preproduction cost wie Entwicklungskosten, Investitionen und Markteintrittskosten möglichst vor dem Marktzutritt von preisgünstiger anbietenden Wettbewerbern/Nachahmern wieder zurückzugewinnen)Englisch-Deutsch Fachwörterbuch der Wirtschaft > skimming pricing
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11 skimming strategy
skimming strategy S&M Absahnungsstrategie f, Absahnstrategie f, Abrahmungsstrategie f (synonymous: skimming-the-market policy, skimming policy, skimming pricing; bei neuen Produkten oder Dienstleistungen werden die Preise zunächst hoch angesetzt um Vorlaufkosten = preproduction cost wie Entwicklungskosten, Investitionen und Markteintrittskosten möglichst vor dem Marktzutritt von preisgünstiger anbietenden Wettbewerbern/Nachahmern wieder zurückzugewinnen)Englisch-Deutsch Fachwörterbuch der Wirtschaft > skimming strategy
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13 skimming
сущ.1) общ. сепарирование, снимание ( сливок)2) марк. снятие сливок, стратегия высоких цен (установление высокой цены на новый продукт с целью получить большую прибыль на начальном этапе, пока конкуренция недостаточно высока, а затем постепенное снижение цены)Syn:See:3) гос. фин., сленг сокрытие доходов [гонораров и т. д.\] ( с целью уклонения от уплаты налогов)the common practice of "skimming" — распространенная практика уклонения от уплаты налогов
Syn:
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"снятие сливок (пенок) ": 1) стратегия первоначального завышения цены в надежде снять сливки и затем приступить к снижению цены; см. penetration pricing; 2) выкачивание прибылей из компании и сокрытия фактов от акционеров, налоговых властей или партнеров.* * *см. sliding price -
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15 penetration pricing
марк. ценообразование с целью проникновения (на рынок)* (использование низкой по сравнению с конкурентами первоначальной цены в целях захвата как можно большей доли рынка)Syn:See:skimming 2), limit pricing, penetration pricing, kamikaze pricing, predatory pricing, predatory price cutting, experience curve pricing, destroyer pricing, keen price
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ценообразование проникновения: система ценообразования, при которой цены на новый продукт устанавливаются ниже ожидаемого нормального уровня для захвата достаточной части рынка, сдерживания конкурентов и быстрого возврата первоначальных инвестиций; см. skimming.* * *низкая цена, устанавливаемая при внедрении нового товара на рынок, чтобы быстро достичь большого объема продаж -
16 skim
[skɪm] 1.1) (remove floating matter) scremare [ milk]; schiumare [ liquid]; sgrassare [ sauce]2) (touch lightly) [plane, bird] rasentare [surface, treetops]3) (read quickly) scorrere [ page]4) AE colloq. non dichiarare [ part of income]2.1) [plane, bird]to skim over o across o along sth. — passare rasente qcs., rasentare qcs
2) [ reader]to skim through o over sth. scorrere qcs.; to skim over sth. — sfiorare [ facts]
* * *[skim]past tense, past participle - skimmed; verb1) (to remove (floating matter, eg cream) from the surface of (a liquid): Skim the fat off the gravy.) scremare2) (to move lightly and quickly over (a surface): The skier skimmed across the snow.) sfiorare, (passare rasente)3) (to read (something) quickly, missing out parts: She skimmed (through) the book.) scorrere•- skimmed milk* * *[skɪm]1. vt2) (stone) far rimbalzare(
subj: bird, plane) to skim the water/ground — sfiorare or rasentare l'acqua/il suolo2. vito skim across or along — sfiorare
to skim through a book fig — scorrere or dare una scorsa a un libro
* * *skim /skɪm/n.1 strato sottile; pellicola2 scorsa; rapida occhiata3 (agric.) coltello superiore dell'aratro● skim coulter, avanvomere □ (spec. USA) skim milk, latte scremato □ (market.) skim strategy, scrematura.(to) skim /skɪm/A v. t.1 schiumare; scremare; spannare ( il latte): He skimmed the milk ( of its cream), ha scremato il latte2 sfiorare; rasentare: The plane was skimming the roofs, l'aereo sfiorava i tetti; ( tennis: della palla) to skim the net, sfiorare la rete5 far saltellare; far balzellare: to skim stones ( across the water), lanciare sassi facendoli rimbalzare sulla superficie dell'acquaB v. i.● skimmed milk, latte scremato □ ( slang) skimming dish, motoscafo veloce; panfilo dal fondo piatto.* * *[skɪm] 1.1) (remove floating matter) scremare [ milk]; schiumare [ liquid]; sgrassare [ sauce]2) (touch lightly) [plane, bird] rasentare [surface, treetops]3) (read quickly) scorrere [ page]4) AE colloq. non dichiarare [ part of income]2.1) [plane, bird]to skim over o across o along sth. — passare rasente qcs., rasentare qcs
2) [ reader]to skim through o over sth. scorrere qcs.; to skim over sth. — sfiorare [ facts]
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17 browsing
n информ. просмотрСинонимический ряд:1. buying (adj.) buying; in the market; looking; looking to buy; negotiating; open to; prepared to buy; shopping for; wanting to acquire2. dipping into (verb) dipping into; flipping through; glancing at; glancing over; leafing through; riffling through; running over; running through; skimming through; thumbing through3. glancing (verb) dip into; flipping; glance at; glancing; leaf through; riffle through; run through; scanning; skimming; thumb through4. roaming (verb) roaming; strolling; wandering -
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(a) (milk) écrémer; (jam) écumer; (floating matter → with skimmer) écumer, enlever avec une écumoire; (→ with spatula) enlever avec une spatule;∎ to skim the froth from or off a glass of beer enlever la mousse d'un verre de bière;∎ to skim the fat from the gravy dégraisser la sauce;∎ to skim the cream from the milk écrémer le lait(b) (glide over → surface) effleurer, frôler;∎ the seagull skimmed the waves la mouette volait au ras de l'eau ou rasait les vagues;∎ the glider skimmed the tops of the trees le planeur frôlait ou rasait la cime des arbres;∎ the stone skimmed the lake la pierre a ricoché à la surface du lac;∎ figurative the book only skims the surface le livre ne fait qu'effleurer ou que survoler la question∎ the children were skimming stones over the lake les enfants faisaient des ricochets sur le lac∎ to skim over the ground/across the waves (bird) raser le sol/les vagues;∎ to skim over or across the lake (stone) faire des ricochets sur le lac►► American skim milk lait m écrémé(a) (cream, froth) enlever (avec une écumoire);∎ figurative the book dealers skimmed off the best bargains les marchands de livres ont fait les meilleures affaires;∎ the accounts department skims off the best recruits la comptabilité récupère les meilleures recrues(b) (steal → money)∎ he skimmed a little off the top for himself il s'est un peu servi au passage(letter, report) parcourir, lire en diagonale; (difficult passage) lire superficiellement, parcourir rapidement(letter, page) parcourir, lire en diagonale; (magazine) feuilleter;∎ I only had time to skim through the report je n'ai eu que le temps de lire le rapport en vitesse -
19 pricing
сущ.марк. ценообразование, установление [формирование, назначение\] цен(ы) ( назначение цены на товар или услугу по определенной формуле или принципу)The proper pricing of any commodity brings an early sale especially in real estate. — Правильное установление цены на товар способствует ускорению продажи, особенно в случае с недвижимостью.
The cycle starts with the determination of the initial assumptions to use in the pricing of the new product. — Цикл начинается с определения начальных предпосылок, которые должны использоваться при установлении цены на новый товар.
See:absorption pricing, administrative pricing, arbitrage pricing, arm's length pricing, average cost pricing, bait pricing, bait-and-switch pricing, ballpark pricing, bracket pricing, break-even pricing, common pricing, competition-based pricing, competition-oriented pricing, competitive pricing, competitive-oriented pricing, contribution pricing, convenience pricing, cost-based pricing, cost-oriented pricing, cost-plus pricing, cyclical pricing, deceptive pricing, deposit pricing, destroyer pricing, differentiated pricing, discount pricing, dual pricing, ethical pricing, export pricing, follow-the-leader pricing, geographic pricing, incentive pricing, loan pricing, loss leader pricing, market-minus pricing, new product pricing, odd-even pricing, planned pricing, predatory pricing, product-bundle pricing, product-mix pricing, psychological pricing, transfer pricing, tiered pricing, variable pricing, pricing mix, pricing point, pricing specialist, price discrimination, skimming 3) а), price leadership, managerial accounting, costing, sales budget, price calculation, overpricing, underpricing
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установление цены, процентной ставки; калькуляция цены по определенной формуле или принципу.* * */action/ оценка* * *калькуляция; формирование цены; ценообразование. . Словарь экономических терминов .* * *процедура, во вре-мя которой учитывается множество факторов: срок аренды, целевая норма прибыли, степень риска и гарантийное обеспечение сделки, остаточная стоимость, налоговые льготы
См. также в других словарях:
market-skimming pricing — UK US noun [U] MARKETING ► SKIMMING(Cf. ↑skimming) … Financial and business terms
market-skimming pricing — Setting a high price for a new product in order to skim the maximum revenues, layer by layer, from the market segments willing to pay the high price. Using this high price strategy, the company makes fewer but more profitable sales … Big dictionary of business and management
skimming — skim‧ming [ˈskɪmɪŋ] noun [uncountable] 1. MARKETING when a company charges a very high price for a new product in order to make as large a profit as possible before competing products appear on the market and force the company to lower the price… … Financial and business terms
Price skimming — is a pricing strategy in which a marketer sets a relatively high price for a product or service at first, then lowers the price over time. It is a temporal version of price discrimination/yield management. It allows the firm to recover its sunk… … Wikipedia
Cream skimming — is a pejorative term used to refer to the perceived business practice of a company providing a product or a service to only the high value or low cost customers of that product or service. Whether or not the perceived negative effects of cream… … Wikipedia
Quasi-market — A quasi market is a public sector institutional structure that is designed to reap the efficiency gains of free markets without losing the equity benefits of traditional systems of public administration and financing.A notable example would be… … Wikipedia
Pricing strategies — for products or services include the following: Contents 1 Competition based pricing 2 Cost plus pricing 3 Creaming or skimming 4 Limit pricin … Wikipedia
ЦЕНОВАЯ ПОЛИТИКА В МАРКЕТИНГЕ — (pricing policy in marketing) важнейшая составная часть маркетинговой политики. Это совокупность экономических и организационных мер, направленных на достижение с помощью цен высоких результатов хозяйственной деятельности фирмы, обеспечение… … Внешнеэкономический толковый словарь
СНЯТИЕ СЛИВОК НА РЫНКЕ — (market skimming) Рыночная тактика (marketing tactic), когда новые марка (brand) или изделие выпускаются на рынок по высокой цене для сбыта на узком сегменте рынка, где размер цены не имеет значения или где важную роль играет престиж уплаты цены… … Словарь бизнес-терминов
Credit card fraud — Personal finance Credit and debt Pawnbroker Student loan Employment contract Salary Wage Empl … Wikipedia
Automated teller machine — cash machine redirects here. For the Hard Fi song, see Cash Machine. An NCR Personas 75 Series interior, multi function ATM in the United States … Wikipedia
